About Us

BYB. is a new sportswear and fitness apparel brand that was established in 2018 by two professional athletes Jason and Jessy Kalambay.

The Swiss-based brand wants to be recognized for their high-quality gear and also for the real identity behind the name of the brand.

“Be Your Blueprint” wants to inspire people to believe in themselves and in their goals, to further achieve greatness. We’re on a mission walking towards our blueprint and anybody wearing this brand becomes a part of it.